Staff Portal

Procedure Categories

CONTACT
1525 University Avenue
Knoxville, TN 37921
Main Telephone Line
(865) 974-2115
[email protected]

ANDI HELP
(865) 974-4153
[email protected]

Procedures

10.1 Encompass Email

EFFECTIVE: 10/26/2018 · REVISED: 11/1/2020

General Purpose

An email naming convention is a set of rules that applies to the creation of an Encompass email. Admins use the internal name to identify an email in the Email Home queue and later in email reporting. It will not be seen by recipients. Questions? Contact [email protected].

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EFFECTIVE: 10/26/2018 · REVISED: 11/1/2020

Email address data must originate from ANDI

Request a report from User Experience. Indicate that you will be contacting individuals via email and select YES – iModules Format Needed. This ensures the report has the required columns for formatting purposes.

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EFFECTIVE: 10/26/2018 · REVISED: 5/18/2022

Audience: Email Author, Communications Admin

General Purpose

Email Home allows administrators to start, edit, and schedule campaigns. Email Home houses campaigns that are in a draft state, campaigns that have been released and are queued to send, and a history of sent emails.

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EFFECTIVE: 10/26/2018 · REVISED: 5/18/2022

Audience: Email Author, Communications Admin

General Purpose

The Encompass email marketing platform is a web-based application used only to distribute emails with a primary advancement message to audiences comprised of mostly alumni and donors. This guide will teach you how to create standardized emails using best practices in Encompass. If you have questions, contact [email protected].

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EFFECTIVE: 10/26/2018 · REVISED: 5/18/2022

Audience: Email Author, Communications Admin

General Purpose

How you add an audience to an email in Encompass depends on whether the recipients are alumni or non-alumni. Follow these instructions to properly add an audience to an email draft. If you have questions, contact [email protected].

RelatedLists and Segments Manager

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EFFECTIVE: 10/26/2018 · REVISED: 5/18/2022

Audience: Lists and Segments Admin

General Purpose

Before an email list is available to add to an email draft, it must be added to the Lists and Segments Manager.

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EFFECTIVE: 10/26/2018 · REVISED: 5/18/2022

Audience: Email Author, Communications Admin, Email Reporting

Accessing

Log into Encompass at your site below. If you’re unsure of the email address associated with your login, email [email protected].

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EFFECTIVE: 8/11/2020 · REVISED: 5/18/2022

Audience: Email Author, Communications Admin

General Purpose

Instead of guessing what resonates with your constituents, A/B testing helps you make decisions based on data. It will tell you if your email marketing campaign is working or more importantly if it is not. Variables include subject line, pre-header or from name and sending address. If you have questions, contact [email protected].

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